This website is operated by Opel Automobile GmbH and hosted on a server owned by General Motors Holdings LLC (Michigan, USA). The registered office of Opel Automobile GmbH is situated in Bahnhofsplatz, 65423 Rüsselsheim am Main, Germany.

Please read this policy carefully before using this website because it explains how we will process personal data and how we use cookies. Using this website indicates that you accept this policy.

1. Types of data being processed / links to other websites

Opel cares about your privacy. We collect and process various types of personal data via this website. This includes:

  1. Information you provide to us when registering, requesting and using our services and our website, such as name, address, e-mail address, as well as image files uploaded by you as a user.
  2. Information collected with cookies.
  3. Information about your vehicle and specific contract data that we need for the individual performance of the website (e.g. purchase date, service dates) and to provide a positive usage experience with the best service for your vehicle. For further details, see section 2.

This website can also contain links to other Opel websites or to websites of our Opel partners, authorized workshops, other affiliated companies or social media websites. When you click on such a link to any of such other Opel or third party websites, please be aware that these websites have their own data privacy policies. Please check their privacy policies when using these websites.

This website can also contain iFrames with content of other Opel websites or of websites of third parties. Opel is not responsible for third-party content presented in iFrames. The information presented therein is the sole responsibility of those website owners. Opel has no control or responsibility for the content of independent websites and provides this external content to its visitors for their convenience. As a result, when you visit a page containing such content, you may be presented with cookies from these third party websites. Opel does not control the distribution of these cookies. Please check the third party's privacy policy for more information.

Please be informed that Opel cannot accept any responsibility or liability for third party websites.

2. Information about the processing of personal data

Your personal data will be processed for registration and administration purposes related to your MyOpel account and the MyOpel services by us, by Opel Automobile GmbH, Bahnhofsplatz, 65423 Rüsselsheim am Main, Germany and – if required – by OnStar Europe Ltd, 100 New Bridge Street, London UK, EC4V 6JA as controllers as follows:

The data processing is based on Art. 6 (1) (b) General Data Protection Regulation (GDPR).

Opel Automobile GmbH, as controllers, process your personal data as follows:

Data (mandatory data is marked with *)

1. Identification and contact details:

Contact information:
Gender, salutation*, first name* , last name*, street*, postcode, city , phone number, email address*

To fulfil your request(s) – test drive request, request for a quote, service request, newsletter requests, general inquiries.

Depending on the nature of your request additional data elements may be required:

a. Model of interest information: model, body style, trim level, engine/transmission type

Purpose(s):Fulfil your test-drive request and request for a quote

b. Actual vehicle information: Vehicle Identification Number (VIN), vehicle registration plate, model of actual vehicle, fuel type of actual vehicle, first registration date, odometer reading, vehicle drop off date/time, pickup date/time, service type*, courtesy car, preferred method of contact.

Purpose(s): Fulfil your service request

c. Individual comments, request type*

Purpose(s): Fulfil your service request or general inquiry

d. Financing information: financing runtime / date, prepayment, insurance

Purpose(s): Fulfil your request for a quote for a used car

e. Selected Opel Partner

Purpose(s): Fulfil your test drive request, request for a quote (new and used car) or a service request.

The data elements marked with a * listed above in section 1-4 are mandatory and necessary to fulfil your request. You are therefore obliged to provide the data. If you don't provide this data we cannot fulfil your request.

Based on your user behaviour by browsing on our website, a pop-up might be shown to you offering a test drive, or a voucher for your model of interest. Please see Section 7 for detailed information regarding cookies.

Your personal data will be stored for the above-mentioned purposes for further three years after the last contact with Opel.


Opel Automobile GmbH, share your personal data for the below listed purposes with the following recipients:


1. Identification and contact details in relation to:

  1. Model of interest information,
  2. Actual vehicle information,
  3. Individual comments,
  4. Financing information,
  5. Selected Opel Partner

2. Business Customer Data

3. Marketing Opt in Data - when applicable -

Purpose(s): To fulfil customer/prospect requests, Customer service, Customer information, Advertising, Customer satisfaction surveys

Opel Automobile GmbH shares your personal data with the respective engaged processors (suppliers for IT-Service, market research and marketing services) to support the administration of the named purposes.

In particular Opel Automobile GmbH share your personal data with following service providers:

MRM McCann GmbH
Großer Hasenpfad 44
60598 Frankfurt

Conteam Below GmbH
Am Brand 41
55116 Mainz

When applicable, Opel Automobile GmbH share your personal data with your respective selected Opel Partner.

Opel Automobile GmbH also share your personal data with our IT-Service provider (GM Holdings LLC, Michigan, USA) who is located outside the European Economic Area (EEA) and therefore in a country without adequate level of data protection. Whilst data protection does not meet European Commission standards, there are appropriate safeguards in place, covered by EU Standard Contractual Clauses (EU SCC's). In order to obtain a copy please send an email to

Unfortunately, the transmission of data over the Internet is not completely secure. Although we do our utmost to protect your personal data, we cannot guarantee the security of your data transmitted via our website. Your data will be transmitted exclusively via a secure server.

3. Use of cookies

This Website, email messaging, online services, advertisements and interactive applications may use cookies for optimizing our services.

What is a cookie?

A cookie is a small file, typically of letters and numbers that we send to the cookie file of the browser on your computer's hard disk by our web server. This for example allows our website to recognize a user's device when a connection has been established between the web server and the web browser. The main purpose of a cookie is to allow our web server to present the user with customized web pages that make the experience when visiting the Opel website more personal and better responding to the user's individual needs.

What kind of cookies does this Website use?

Opel may use two types of cookies on this Website:

Session cookies

These are temporary cookies that are stored in the cookie file of your browser until you end your browser session. Those cookies are mandatory for certain applications or functionalities on this Website to work properly.

Persistent cookies

We may use persistent cookies for a better user experience (e.g. providing optimized navigation). Those cookies remain in the cookie file of your browser for a longer period. This time period will depend on the choice you make in the settings of your internet browser. Persistent cookies allow information to be passed to a web server each time someone visits the website. Persistent cookies are also known as tracking cookies.

There are many on-line publications on cookies in case you want to read more. See for example:

Categories of cookies:

Cookies can be divided into four categories according to their function:

  1. Strictly necessary cookies
  2. Performance cookies
  3. Functionality cookies
  4. Advertising cookies

Opel uses three categories of cookies on this Website:

Strictly necessary cookies

These strictly necessary cookies are essential in order to enable user to move around the website and use its features. Without these cookies, some services can't be provided, e.g. navigating back to a page in the same session. Strictly necessary cookies can't be disabled using the features of this website. You can however completely disable cookies in your browser at any time.

Your consent is not required for the use of strictly necessary cookies.

These cookies are used exclusively by myOpel and are therefore known as first-party cookies. They are only saved on your computer while you are actually browsing the website.

Performance cookies

Performance cookies are used by tools that monitor visitor behavior on our website, e.g. which pages our visitors open most often and how long our visitors stay on a page. These cookies don't save information that would allow you to be identified. These cookies are used exclusively to help us improve our information and services on the website, and with it the user experience.

Functionality cookies

These cookies enable a website to save information about choices the user has made (e.g. cookie settings). These cookies collect anonymous information and cannot track the user's behaviour on other websites.

4. Third party cookies

Opel may use third party advertisers to serve advertisements and to optimize our marketing communication. Third-party advertisers use cookies to measure the effectiveness of the ads and to personalize advertising content. Information that is collected by third party advertisers may include data such as geolocation data (as derived from the IP-address) or contact details such as email address when this would be collected via this website.

5. Web beacons and pixels

This website contains web beacons (also called: "pixel tags"). A web beacon is often a transparent graphic image, usually no larger than 1 pixel x 1 pixel that is placed on a website or in an e-mail that is used to monitor the on-line behaviour of the user visiting the website or sending the e-mail. Web beacons are used by third-party technologies (on this website those of Adobe Analytics) to monitor the activity of the users to our website. It allows to track which computer accessed a certain website, when and from where (country/city level)

6. Tracking and Analysis

Opel uses for a continuous optimization of its marketing communication the analytical software "Adobe Analytics" of Adobe Inc. It allows for tracking online behaviour in terms of time, geographic location and usage of this website. This information is collected via tracking pixels and/or cookies. The information gained via tracking pixels and/or cookies is anonymous and will not be connected to personal data. All information that is necessary for this analysis is stored on servers of Adobe Systems Incorporated in London, United Kingdom. Opel does not share this information with any third party for its independent use. If you do not agree with the analyses, you can disagree here:

7. Cookies which we use

In this section, we will inform you about the cookies used on our website. If you do not agree to the setting of individual cookies, you can deactivate the respective cookie by clicking on the name of the cookie. If there are no direct links to deactivation for some cookies, you can restrict the use of cookies in your browser settings, see paragraph 8.

Session Cookies:

Name: ASP.NET_SessionId
Origin: myOpel
Description: This cookie is needed to identify the user session on the server. The user session on the server keeps data which are required when switching between pages on the website.
Expiry Date: Session
Category: Strictly necessary
Opt-Out: see paragraph 8

Origin: myOpel
Description: This cookie is used when a user logs in to their "myOpel" account to ensure that the anonymized user remains logged in when switching between different pages on the website.
Expiry Date: Session
Category: Strictly necessary
Opt-Out: see paragraph 8

Origin: myOpel
Description: A load balancer is used in myOpel to distribute the workloads across multiple servers. This ensures optimized resource usage, maximized throughput and minimized response time. This cookie is needed to identify the server where a session is actually running.
Expiry Date: Session
Category: Strictly necessary
Opt-Out: see paragraph 8

Name: s_cc (Cookie check)
Origin: myOpel
Description: This cookie performs a check to see if the browser cookies are enabled. If the value is true, there is a cookie redirect that occurs. If the value is false, this means cookies have been disabled and cannot be used to show visitor uniqueness.
Expiry Date: Session
Category: Performance

Name: s_sq (clickmap data)
Origin: myOpel
Description: This cookie is set and read by the JavaScript code when the ClickMap functionality is enabled; it contains information about the previous link that was clicked on by the user.
Expiry Date: Session
Category: Performance

Persistent Cookies:

Name: MOSCookieCount, MOSUseCookies, MOSShowCookieBox
Origin: myOpel
Description: These cookies are needed to store information on whether the user has granted their consent to the use of cookies requiring approval on this website.
Expiry Date: Persistent (one year)
Category: Functionality
Opt-Out: see paragraph 8

Name: s_vi, s_fid
Origin: myOpel
Description: Unique visitor ID time/date stamp is stored to identify a unique visitor.
Expiry Date: Persistent
Category: Performance

Name: s_nr, s_nr2
Origin: myOpel
Description: The cookie stores the date of visit and if the visitor is new or returning.
Expiry Date: Persistent
Category: Performance

8. Enabling and disabling cookies and similar technologies

The 'Help' menu in the Internet browser's menu bar on your computer tells users:

  1. how to prevent the acceptance of new cookies in the browser;
  2. how to set the browser to notify them when they receive a new cookie;
  3. how to completely disable Cookies.

If Cookies are disabled then much of the content on will also be disabled e.g., Dealer locator, vehicle configurator and user-relevant offers may not be displayed correctly. To prevent this we recommend that Cookies are enabled.

There are many on-line publications on cookies in case you want to read more. See for example:

9. Interaction with Social Media Networks

Customer care and assistance via Social Media

You may contact Opel Automobile GmbH also via our Social Media Channels. E.g., if you send us a message or post something on our Social Media Channels, we may use the information in your message or post to follow-up with you on the issue you contacted us for via the Social Media Channel which you used. In order to give you the assistance you requested, we may ask you to provide via direct or private message further information such as details on the issue, name, email, VIN, phone, location (city/state) and/or make, model and year of the vehicle. The information you provide will not be used for direct marketing; market research for service and product improvement will only be carried out on bases of aggregated (anonymized) data.

Please note that you should not include any sensitive data (such as information on racial or ethnic origin, political opinions, religious or philosophical convictions, or health) into you post or message. Be aware that if you post something on a public Social Media Channel, anyone might be able to read it.

10. Your Rights

As data subject, you have the right of access, right to rectification, right to erasure (right to be forgotten), right to restriction of processing, right to data portability, right to object to processing of personal data concerning you which is based on Art. 6 (1) e) or f) GDPR or where the personal data are processed for direct marketing purposes in accordance with the applicable law.

Please note that your above-mentioned rights are restricted by law and must be fulfilled by us possibly only under certain conditions.


If you have submitted personal information to us as part of your registration with myOpel, this corresponds with the information stored in your profile data. If you make changes to your profile, they are also amended in our database.

Block/unblock advertising, market research and opinion polls:

You may either allow or disallow us to process your personal data for marketing purposes. Please proceed as follows:

  1. If you would like to allow us to contact you for marketing purposes, please check the appropriate box for the desired method of contact on your profile page (optional).
  2. If you do not want to be contacted for marketing purposes, please uncheck the checkmark on your profile page.

Delete your data:

If you would like to delete your data, please log in to myOpel with the e-mail address and password specified in your registration. You can then delete specific information from My Details or you can delete your entire account. To do this, click the Delete account button under the Your Login Info section and confirm this action. Deleting your account will not change your communication preference choices. To opt out of being contacted, please update your communication preferences before selecting the "Delete account" option.

If you want to claim your above mentioned rights please send an email to

To exercise your right to lodge a complaint (Art. 77 GDPR) please contact:

Data privacy regulatory Hesse - Germany
Postfach 3163
65021 Wiesbaden
- or -
Gustav-Stresemann-Ring 1
65189 Wiesbaden


Right to withdraw your consent:

You have the right to withdraw your consent at any time. For this please change your settings or send an email to The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

11. Changes to the Privacy Policy

All future changes to our Privacy Policy will be posted on this website. You should therefore periodically review these for changes to our Privacy Policy.

12. Contacting us

Opel Automobile GmbH,
65423 Rüsselsheim am Main

Phone (0 61 42) 7-70,
Phone (0 61 42) 7-7 88 00,

Names of members of the management board can be found in our legal statement:

Customer Care:
Tel.: 06142 8729750
Monday to Friday: 8.30 bis 17.00 Uhr


Contact details for the data protection officer:

Opel Automobile GmbH
Privacy Rights
65423 Rüsselsheim am Main


See our Legal Notice for the full company details.
Version: August 2018